Men in Briefs
Marketers of men’s underwear and swimwear added to the emerging trends of the sexualized male with new styles specifically designed for erotic exhibitionism. Prior to 1950, men’s swimwear always concealed the navel, even though rubberized Lastex yarns shaped and articulated the genital bulge below. In the early 1950’s, though, styles of men’s swimwear began to reveal more skin. Some inched below the navel, peek-a-boo cutaways bared the hips, and the male bikini made its first appearance on American beaches.
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