“We cannot stop looking at this new Delta ad,” declared the headline of a clever piece by Andrew Richdale, senior editor of Afar.com. We surely don’t need to convince readers of this magazine that these guys are probably not co-workers on a business trip. Richdale sees two strangers meeting on a flight at “cruising altitude” and wonders where they’re flying to. Palm Springs, perhaps? He admits that the ad worked for him—“I do want it all!”—and he’s just upgraded to Economy Comfort+. Proving once again that it pays to advertise.