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Published in: November-December 2020 issue.


Burgery  A ubiquitous poster in Helsinki sponsored by Burger King featured that company’s own mascot kissing Ronald McDonald with a caption proclaiming “everyone’s right to be just the way they are.” And while this pairing isn’t exactly a porn fantasy, the message is well taken. Still, a PDA between two male mascots in liberal Finland isn’t what’s surprising here. Um, aren’t Burger King and McDonald’s supposed to be archrivals who occupy opposite corners of the fast-food universe—or at least of the busy intersection—in capitalist Finland? If the Finnish people have any reason to be alarmed about the embrace, it isn’t because of the sexual boundaries being crossed but instead the laws governing collusion between competitors in the marketplace!

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