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Published in: March-April 2023 issue.


Not In Your Hand  Seems it’s been a while since the religious Right went into full freakout mode over a logo or ad campaign, but they pretty much lost their minds over a change in those multi-colored and commercially personified candies known as M&M’s. At issue is Mars Inc.’s introduction of a new mix of colors, and thus characters, in some of its packaging. The new line includes only the three female characters (green, brown, and purple), two of whom are holding hands and appear to be more than just friends. There’s even a slogan under the inverted cartoon: “Supporting women flipping the status quo.” Okay, so the morality police are upset about the lesbian pair; we get that. What’s amazing is the way they piled on with invective directed not at Mars Inc. but at the people being represented in the image. Daily Wire editor Ben Shapiro asked: “Women, do you feel represented now … on the M&M package that you’re guzz-ling down, lonely in your apartment with your wine and your cats? How’s that going for you?” Tucker Carlson outdid his usual virulence, singling out the “plus-size, obese purple M&M” for special ridicule. Um, Tuck, the last time we checked, all of the M&M’s were equally round.


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